Mashable reports the company is weighing whether to continue selling the Explorer Edition of Google Glass, available today only, for $1,500.
"The sale may go longer than a day; we just have to see how well everything works and how well we handle the demand," a Google representative tells Mashable.
In a post on social network Google+, the company says "things are moving really fast" on Glass sales. "We're happy to see so many new faces (and frames) in the Explorer Program."
Google Glass was available today only in five colors, but according to the Glass website, the Cotton white version has sold out.
This model of Google Glass is based off the Explorers Program, introduced in 2012 to get its unique wearable device into the hands of users.
Consumers who sought to purchase Glass had to live in the United States and be 18 or older to be eligible. Buyers choose between sunglasses or prescription frames when making their purchase.
Along with the launch of consumer Glass sales, the company says it will roll out an update next week that bolsters battery life, adds a new photo-sharing feature and tweaks tools for developers. The option to launch video calls will be removed because of a poor user experience and low usage, says Google.
In March, Google announced several deals that will feature versions of Glass on frames made by eyewear giants Oakley and Ray-Ban.
Google Glass headlines the next frontier for electronic devices in wearable technology, although companies have focused largely on wristwear, such as fitness bands and smartwatches.
Last month, Google introduced Android Wear, a version of the Android operating system for smartphones and tablets designed specifically for smartwatches. Google is working with hardware makers including Asus, LG and Qualcomm to design chips and gadgets leveraging Wear. The first watches launch later this year.
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